Football Season

Catherine Taylor • August 24, 2026

How Football Season Can Be an Opportunity

Football is the connection point almost every business skips.

I came across a marketing idea that I think could be really fun for you guys to play with this fall. 🏈

The example was all about football season: instead of waiting until December to reach out to customers, businesses can use something people are already paying attention to as a natural reason to show up in their feed.

And I think there’s a really easy way to translate that to what you do here.

The idea isn’t “post about football.” 😂 It’s: find something happening in your customers’ world, then connect it naturally to your work.

Since we have estheticians, waxing pros, hairstylists, etc., here are a few ways you could try it if it feels like your thing:

1. Use the season as your hook

Think: fall transitions, back-to-school, football season, holidays coming up, cooler weather, wedding season, etc.

Example:
“Football season is back, which means Sunday plans are officially a thing again. 👀 Here’s your reminder to book that brow/wax/hair sparkle appointment before your weekend plans.”

2. Connect your service to an actual moment

Instead of “Book your appointment,” give people a reason why now.

Game-day hair
Fall wedding/event prep
Back-to-school glow-up
First-date prep
Girls’ night
Holiday-party prep
Vacation prep
“I have plans this weekend” emergencies 😂

3. Show the behind-the-scenes

Your Stories don't always need to be polished.

Show:

Your station before a client
Products you're loving
A transformation
Your setup for a busy day
Something funny that happened
“POV: everyone suddenly wants to be ready for fall”
A quick tip related to the season

4. Make the customer the main character

Think about what your client is doing, not just what service you're selling.

Instead of:
“Waxing appointments available Thursday.”

Try:
“Going to the game Saturday? Girls’ night? First date? Whatever the plan is, don't wait until Friday afternoon to remember you wanted to be smooth. 😂”

5. Find the “unexpected” posting window

This was my favorite takeaway from the original idea.

December is an obvious time to talk about gifting, beauty, hair, etc. But everyone is doing it then.

What can you talk about now, while it's still unexpected?

A September/October “get ready for fall” post can feel much more natural than a December “BOOK NOW FOR THE HOLIDAYS” post.

6. Turn one idea into a mini Story

You could literally do:

Story 1: “Football season is officially here 🏈”

Story 2: “Which means weekend plans are about to multiply…”

Story 3: “And suddenly everyone needs their hair/brows/wax/etc. done 😂”

Story 4: “If you have something coming up, here's your reminder to book ahead 👇”

The bigger takeaway: you don't have to make every post an advertisement for your business. Find something your clients already care about, join that conversation, and let your business naturally become part of it.

If you try this, I'd love to see what you come up with! 👀

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