Why Attend Events

Local Vendors = Potential Clients (and Collaborators)

Local vendors aren’t just there to sell, they’re often business owners just like you. Some may become clients. Others might become collaborators. The goal isn’t to pitch yourself with jazz hands. It’s to connect.

Walk the booths. Introduce yourself like a real human (not a walking brochure). Ask about what they do and how it fits into their world. Sometimes you’ll discover services or products that support your business, or your personal life. Either way, genuine interest always lands better than a hard sell.

Attend as a Buyer, Connect as a Partner

One mindset shift makes events far more enjoyable: walk in as a buyer, not a promoter.

This instantly removes pressure. You get to explore, learn, and enjoy the event without feeling like you need to “perform.” Bring business cards just in case someone asks and use your work email when filling out signup sheets. If they follow up, they’ll already know your business and may look you up on their own.

That’s often how collaborations start, wholesale products for your studio, co-hosted pop-ups, or mini workshops that benefit everyone involved.

How I Turn Event Visits into Real Connections

I usually start with the registration table or greeter and ask:

“I haven’t been here before, what do you suggest I do first and last?”

That advice is often gold.

From there, I check the event map or vendor list and circle booths I’m most interested in. I still like to walk the whole floor, but staying focused helps uncover unexpected opportunities.

That’s exactly how I met a skincare vendor who later became a potential renter. We were talking about only the skincare products she sells, nothing about Luxe. She asked for my card so she could send product information. Later that evening, she looked me up, discovered Luxe on her own, and booked a tour. I had no idea she was even looking for a studio. The connection happened naturally because the conversation was genuine.

Starting Conversations (Without the Awkwardness)

When I approach a booth, I would start by setting a little context so the interaction feels comfortable right away. For me, that means letting vendors know that I'm deaf so they understand why I read lips, and joking that I’m not ignoring them if my eyes wander across the display while they're asking me a question.

Then I keep it simple:

“I’m not familiar with this, can you tell me more?”

“Oh, I like this. What’s it made of?”

“Is this pet-safe?”

Small questions lead to relaxed conversations. No pressure. No pitch. Just connection.

Ending Conversations Smoothly

When it’s time to move on, I use friendly exit lines that keep the door open:

“I may need this at work, but I’m not ready to buy today, do you have a card or Instagram?”

“My friend might love this.”

I’ll often follow them on social media right then and say, “Just followed you, thank you! I’d love to stay in touch.”

Sometimes they ask what I do for work, which naturally leads to questions about my salon or even referrals (“Do you know a stylist who works with fine hair?”). Other times it leads to collaboration ideas, or the occasional freebie I can share with tenants or prospects.

Snap Now, Remember Later

I always take photos at events: booths I loved, products that stood out, even the occasional adorable dog. These photos help jog my memory later, spark ideas for Luxe, and give me a visual reference for follow-ups or future collaborations.

It’s documentation without pressure, and inspiration without overthinking.

Follow Up (This Is Where the Magic Sticks)

After the event, I sit down with coffee and go through everything I collected: cards, flyers, notes, photos.

I do the following:

- Look them up online

- Follow their social media

- Like or comment on a few posts

If I really enjoyed something, I might share it to my Story with a personal note and tag them. Businesses appreciate thoughtful shoutouts and often follow back.

For those not active on social media, a short email goes a long way: mention meeting them, reference something specific, ask one genuine question, and include your contact info. It’s simple, memorable, and relationship-focused.

Always Carry Extra Cards (Even If They’re Not Yours)

Here’s a fun but practical tip: I sometimes run out of my own business cards, and it hasn’t stopped me yet.

My sparkly hair gets compliments, so I keep a stack of Vanessa’s cards in my purse. After one event, I handed out every single one. 😅

Carrying cards from fellow Luxe tenants means you never miss a connection, even on busy days, and you get to support each other at the same time.

Bring a Buddy

Events are easier (and more fun) with a friend. A buddy makes walking booths less awkward, helps you stay focused, and makes photos feel natural instead of forced.

Afterwards, you can debrief over food, exchange notes, or schedule a follow-up coffee if you’re exhausted. That post-event touchpoint helps vendors remember you while the interaction is still fresh.

It’s Not About Working the Room

Attending events doesn’t mean turning yourself into a walking elevator pitch. It’s about showing up curious, relaxed, and open to conversation. Some connections turn into clients. Others turn into collaborations. And some simply remind you that you’re part of a larger local community.

You don’t need to attend everything, just the right things, at the right pace.

If you’re wondering where to start, I’ve put together a list of business-focused events and workshops that are worth checking out. ⬇️